Judy Cogan21 Feb 2017 AT 05:56 PM

COLLECTION: COS SS17

The modern brand celebrates its 10th birthday
Judy Cogan21 Feb 2017 AT 05:56 PM
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear
COS, SS17, Womenswear, Menswear

It feels like COS has been reinventing classics and offering up wardrobe staples charged with quality and modern simplicity for much longer than a decade. The first store, though, only opened in 2007 on London’s Regent Street but it immediately stood out with its unique and intuitive designs, a result of its relationship with the art, architecture and design worlds.

In fact, the SS17 collection’s colour palette is punctuated with ivory, stone, dove – inspired by American artist James Turrell’s work Within, Without – and evokes light and optical effects. The steel blue, slate and sage, plus an injection of gold and khaki green, also intentionally nod towards “natural versus industrial”.

The collection projects core COS accents; ease and utility, with a special focus on transparency and soft, voluminous silhouettes. Transparent nylon jackets and skirts suggest an airy, unpredictability reminiscent of a parachute. Timeless tailoring and attention to detail run throughout, of course. Happy birthday COS!

The SS17 collection is available now in COS stores across the UAE.

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