Sheikh Mohammed most “liked” GCC leader on Facebook
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is a social media sensation, with over 3.1 million Facebook likes. In fact, showing his popularity on social media, a new survey by Burson-Marsteller on world leaders' Facebook likes puts HH Sheikh Mohammed at number one in the GCC.
Having joined the social networking site in 2009, Sheikh Mohammed has gained a huge amount of fans very quickly. Across all his social media accounts, which include Twitter, Instagram, LinkedIn and Google +, he has amassed 11.4 million followers.
The study, World Leaders on Facebook, shows how governments and institutions communicated via social media.
“Home to a young, increasingly connected and mobile population, the MENA region is progressing into a dynamic and vibrant area. The UAE, in particular, is known for its open business environment, cosmopolitan nature and impressive adoption of smart devices, making it a model country of what is best about the region,” said Sunil John, Founder and CEO of ASDA’A Burson-Marsteller. “With the UAE government’s focus on the development of smart services, the leadership remains on the pulse of public consciousness- a value that is captured by the engaging, transparent and informative social media presence of HH Sheikh Mohammed.”
In the Middle East and North Africa (MENA) region, Sheikh Mohammed is third on the list of most followed leaders on Facebook. Egyptian President Abdel Fattah el-Sisi has the most with 6 million, while Her Royal Highness Queen Rania of Jordan has 5.5 million.
Perhaps unsurprisingly, given how often he is in the news, Barack Obama’s campaign page has the most likes worldwide, with 46 million. President Obama is closely followed by Indian Prime Minister Narendra Modi with more than 31 million fans on his personal Narendra Modi page and 10.1 million fans on his institutional PMO India page, which is in third position.
“This first study about governments’ use of Facebook provides valuable insights about the communications practices of political leaders around the world,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. “Corporations, NGOs and other sectors can learn a great deal from the way governments and their leaders use Facebook. By showing their human side, they are creating a closer relationship with their citizens.”