Helena Frith-Powell31 May 2015 AT 06:14 PM

New opening: Oro Gold in Abu Dhabi

The leading US cosmetics store opens in Yas Mall
Helena Frith-Powell31 May 2015 AT 06:14 PM
New opening: Oro Gold in Abu Dhabi

All that glitters really is gold when it comes to Oro Gold, the fabulous American skin care brand that has just opened in Abu Dhabi’s Yas Mall on May 22. In our considered opinion, it's not a moment too soon.

Oro Gold, for those who remain unaware, is an anti-ageing cosmetics line that uses 24-carat gold as its main active ingredient. Gold has been proven to improve skin’s firmness, elasticity and appearance by supporting our natural ability to heal and regenerate – as any number of gold-based facials in the UAE can attest.

If you are one of the first to walk through the store’s golden gates, you will experience a brand that has taken America by storm since it launched there only as recently as 2008. It already counts Hollywood luminaries such as Julia Roberts and Jessica Alba among its fans, which are about as persuasive as celebrity branding can get.

Although it has made its UAE debut in the impressive new Yas Mall on Yas Island, there are plans to expand its footprint across the Emirates in the next year, with a planned outlet in Ibn Battuta Mall on the horizon. 

Until then, Abu Dhabi gets all of those 24-carat benefits.

Comments